{"title":"01 Icons","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIcons\u003c\/b\u003e\u003c\/span\u003e draws from the visual language of custom car culture and motorsport — sponsor graphics, pit-lane signage, race numbers, and the bold symbols that define an era.\u003c\/p\u003e\n\u003cp\u003eThese designs are inspired by the aesthetics that live around the cars as much as the cars themselves — the graphics, colours, and markings that become instantly recognisable to those who know.\u003c\/p\u003e\n\u003cp\u003eThis collection is about iconography, identity, and the culture that surrounds the machines. \u003c\/p\u003e","products":[{"product_id":"petrolhead-doodle-womens-high-top-canvas-trainers","title":"Petrolhead Doodle Women’s High-Top Canvas Trainers – Hand-Drawn All-Over Print Streetwear Sneakers","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep into bold street style with the Petrolhead Doodle Women’s High-Top Canvas Trainers — a statement pair of all-over print sneakers featuring your signature hand-drawn Hels petrolhead doodle artwork. Designed for comfort, attitude and everyday wear, these high-tops add instant personality to any outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe monochrome doodle pattern mixed with a pop of pink on the tongue makes these trainers stand out effortlessly while staying easy to style. Perfect for fashion lovers, creatives, car girls, and anyone who loves unique, artistic footwear that can’t be found on the high street.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester canvas upper side\u003cbr\u003e• Ethylene-vinyl acetate (EVA) rubber outsole\u003cbr\u003e• Breathable lining, soft insole\u003cbr\u003e• Faux leather toe cap\u003cbr\u003e• Padded collar, lace-up front\u003cbr\u003e• Soles and laces in matching colours\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStand out from the crowd and complete your Petrolhead Doodle collection with these unique, wearable art trainers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"5","offer_id":53540357472588,"sku":"5021226_13223","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5.5","offer_id":53540357505356,"sku":"5021226_13224","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":53540357538124,"sku":"5021226_13225","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"6.5","offer_id":53540357570892,"sku":"5021226_13226","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":53540357603660,"sku":"5021226_13227","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"7.5","offer_id":53540357636428,"sku":"5021226_13228","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":53540357669196,"sku":"5021226_13229","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"8.5","offer_id":53540357701964,"sku":"5021226_13230","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":53540357734732,"sku":"5021226_13231","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"9.5","offer_id":53540357767500,"sku":"5021226_13232","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":53540357800268,"sku":"5021226_13233","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"10.5","offer_id":53540357833036,"sku":"5021226_13234","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"11","offer_id":53540357865804,"sku":"5021226_13235","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"11.5","offer_id":53540357898572,"sku":"5021226_13236","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":53540357931340,"sku":"5021226_13237","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/womens-high-top-canvas-shoes-white-right-68e3cea91e3a5.jpg?v=1759760103"},{"product_id":"petrolhead-doodle-mens-high-top-canvas-trainers","title":"Petrolhead Doodle Men’s High Top Canvas Trainers – Black \u0026 White All-Over Print Streetwear Sneakers","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep into bold streetwear energy with the Petrolhead Doodle Men’s High Top Canvas Trainers — a statement pair built for comfort, attitude, and everyday wear. Featuring your signature black-and-white all-over doodle artwork with hit graphics like skulls, dice, cassette tapes, roses, peace signs, vintage cars and more, these trainers deliver a unique hand-drawn edge that makes every outfit stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe bright pink tongue panel adds the perfect pop of colour, while the lightweight build keeps them wearable all day. Designed for lifestyle lovers, petrolheads, artists, and anyone who wants sneaker style that actually says something.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for streetwear fits, festivals, casual days out, or adding personality to any outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures: \u003cbr\u003e• 100% polyester, canvas upper side\u003cbr\u003e• Ethylene-vinyl acetate (EVA) rubber outsole\u003cbr\u003e• Breathable lining, soft insole\u003cbr\u003e• Faux leather toe cap\u003cbr\u003e• Padded collar, lace-up front\u003cbr\u003e• Soles and laces in matching colours\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"5","offer_id":53540395647308,"sku":"2649327_12903","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5.5","offer_id":53540395680076,"sku":"2649327_12904","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":53540395712844,"sku":"2649327_12905","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"6.5","offer_id":53540395745612,"sku":"2649327_12906","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":53540395778380,"sku":"2649327_12907","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"7.5","offer_id":53540395811148,"sku":"2649327_12908","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":53540395843916,"sku":"2649327_12909","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"8.5","offer_id":53540395876684,"sku":"2649327_12910","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":53540395909452,"sku":"2649327_12911","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"9.5","offer_id":53540395942220,"sku":"2649327_12912","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":53540395974988,"sku":"2649327_12913","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"10.5","offer_id":53540396007756,"sku":"2649327_12914","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"11","offer_id":53540396040524,"sku":"2649327_12915","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"11.5","offer_id":53540396073292,"sku":"2649327_12916","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":53540396106060,"sku":"2649327_12918","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/mens-high-top-canvas-shoes-white-right-68e3d078d8b69.jpg?v=1759760522"},{"product_id":"petrolhead-doodle-unisex-bomber-jacket","title":"Petrolhead Doodle Unisex Bomber Jacket – All-Over Printed Motorsport Streetwear","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRev up your streetwear with the Petrolhead Doodle Unisex Bomber-Style Tracksuit Jacket — a bold all-over print design bursting with hand-drawn cars, skulls, roses, cassette tapes, icons and graffiti-style doodles. This jacket blends motorsport culture with an alternative street-art edge, making it the perfect statement layer for every petrolhead, drift fan, skater or fashion rule-breaker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade using vibrant, long-lasting all-over print technology (not embroidered), the graphics stay crisp, detailed and fade-resistant. Lightweight yet durable, this bomber jacket works year-round and is built for everyday wear, festivals, track days, or completing your signature street-style fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester\u003cbr\u003e• Fabric weight: 6.49 oz\/yd² (220 g\/m²), weight may vary by 5%\u003cbr\u003e• Brushed fleece fabric inside\u003cbr\u003e• Unisex fit\u003cbr\u003e• Overlock seams\u003cbr\u003e• Sturdy neck tape\u003cbr\u003e• Silver YKK zipper\u003cbr\u003e• 2 self-fabric pockets\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn every outfit into a statement and show off your love for cars, chaos \u0026amp; creativity in this unmistakable doodle bomber.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"XS","offer_id":53541073944908,"sku":"8761085_10877","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53541073977676,"sku":"8761085_10878","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53541074010444,"sku":"8761085_10879","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53541074043212,"sku":"8761085_10880","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53541074075980,"sku":"8761085_10881","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53541074108748,"sku":"8761085_10882","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53541074141516,"sku":"8761085_10883","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-unisex-bomber-jacket-white-front-68e3dcaae7082.jpg?v=1759763680"},{"product_id":"petrolhead-doodle-womens-cropped-tee","title":"Petrolhead Doodle Women’s Cropped Tee – All-Over Print Car Culture Graphic Crop Top","description":"\u003cp\u003e\u003cspan\u003eTurn heads in the Petrolhead Doodle Women’s Cropped Tee, a bold all-over print design made for women who live and breathe car culture, retro vibes, and alternative streetwear. Featuring hand-drawn doodles of hot rods, cassette tapes, dice, skulls, roses, peace signs, and signature HELS motifs, this cropped tee blends nostalgia and attitude in the perfect statement piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, lightweight, and cut for a flattering fit, it’s ideal for festivals, motorsport events, gym days, or everyday street styling. Pair it with cargos, jeans, or shorts for the ultimate petrolhead look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAll-over printed design — high-quality print with bold graphics\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eSoft, smooth fabric for ultimate comfort\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eFlattering women’s cropped fit\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eLightweight, breathable material ideal for warm weather or layering\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eStretchy and comfortable for all-day wear\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eExclusive HELS petrolhead doodle artwork\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003ePerfect for streetwear, car meets, festivals, and daily outfits\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for women who love cars, alternative fashion, monochrome aesthetics, and bold graphic apparel.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"XS","offer_id":53541200429388,"sku":"7162616_9340","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":53541200462156,"sku":"7162616_9341","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53541200494924,"sku":"7162616_9342","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":53541200527692,"sku":"7162616_9343","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53541200560460,"sku":"7162616_9344","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53541200593228,"sku":"7162616_9345","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53541200625996,"sku":"7162616_9346","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-crop-tee-white-front-68e3e081551bf.jpg?v=1759764657"},{"product_id":"splat-print-unisex-belt-bag","title":"Splat Print Unisex Belt Bag – Black Speckle Crossbody Bumbag by HELS","description":"\u003cp\u003e\u003cspan\u003eMeet your new everyday essential—the Splat Print Unisex Belt Bag. Designed for hands-free confidence and all-day style, this belt bag features Hels’ signature splatter artwork across a sleek black base, complete with a bold printed graphic for an urban, edgy finish. Lightweight yet durable, it’s perfect for festivals, workouts, travel, dog walks, errands, or adding that final streetwear touch to your fit.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith adjustable straps for multiple wearing styles—around the waist or crossbody—this belt bag delivers versatility without compromising aesthetics. The interior includes a secure zip pocket to stash your valuables, while the printed lining brings that extra Hels detail you love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester\u003cbr\u003e• Dimensions: 16 cm in height, 33 cm in width, and 7 cm in diameter\u003cbr\u003e• Capacity: 0.37 gallons (1.4 l)\u003cbr\u003e• Water-resistant material\u003cbr\u003e• Top zipper with 2 sliders\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• Small, customizable inner pocket without zipper\u003cbr\u003e• Silky lining, piped inside hems\u003cbr\u003e• 1¼″ (2.54 cm) wide adjustable straps with plastic strap regulators\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hels","offers":[{"title":"S\/M","offer_id":53543542620492,"sku":"4560262_9986","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M\/L","offer_id":53543542653260,"sku":"4560262_9987","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-fanny-pack-white-front-68e42ee7588f8.jpg?v=1759784740"},{"product_id":"splat-reversible-unisex-bucket-hat","title":"Splat Print Reversible Unisex Bucket Hat – Black \u0026 Pink HELS Streetwear Hat","description":"\u003cp\u003e\u003cspan\u003eBring chaos, colour and pure character to your fit with the Hels “SPLAT” Reversible Unisex Bucket Hat — the ultimate 2-in-1 accessory for anyone who loves bold streetwear and expressive style.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne side features Hels’ signature black splatter print with the iconic pink Hels logo printed across the front. Flip it inside-out and you’ve got a full bubble-gum pink bucket hat with a clean, minimalist Hels logo. Two looks, one hat — designed to match every mood, outfit and moment.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for festivals, daily fits, travelling, beach days, skate sessions or just adding an instant edge to your wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester\u003cbr\u003e• Fabric weight: 8.1 oz\/yd² (275 g\/m²) \u003cbr\u003e• Moisture-wicking and breathable fabric\u003cbr\u003e• Linen feel material\u003cbr\u003e• Reversible\u003cbr\u003e• Available in 3 sizes: XS, S\/M, and L\/XL\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by Hels. Built for the bold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hels","offers":[{"title":"XS","offer_id":53543587348812,"sku":"4644314_19255","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"S\/M","offer_id":53543587381580,"sku":"4644314_16360","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L\/XL","offer_id":53543587414348,"sku":"4644314_16361","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-reversible-bucket-hat-white-front-outside-68e4320d3e992.jpg?v=1759785534"},{"product_id":"hels-motorsport-ecru-hoodie","title":"Hels Motorsport Ecru Hoodie – Retro Racing Graphic Unisex Streetwear Hoodie","description":"\u003cp\u003e\u003cspan\u003eRev up your streetwear game with the Hels Motorsport Ecru Unisex Hoodie — a bold fusion of vintage racing culture and modern graphic design. Featuring the signature HELS motorsport logo, pink + black checkerboard detailing, sleeve graphics, and the iconic Lucky No. 13 artwork on the back, this hoodie celebrates speed, rebellion and self-expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from ultra-soft, premium cotton-blend fleece, it’s built for all-day comfort whether you’re drifting through the city, hitting late-night meets, or styling a clean everyday fit. This exclusive ecru colourway delivers a warm, nostalgic tone that pairs perfectly with denim, cargos, or motorsport-inspired outfits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eDesigned by Hels, this hoodie is more than merch — it’s a statement for petrolheads, creatives, and anyone who lives life in the fast lane.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Premium soft fleece\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Retro racing-inspired graphics\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Signature sleeve symbols\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Unisex fit (true to size)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Exclusive Hels motorsport artwork\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for motorsport fans, streetwear collectors, and anyone chasing iconic, aesthetic style.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"S","offer_id":53592184684876,"sku":"4329827_20284","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":53592184717644,"sku":"4329827_20285","price":65.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":53592184750412,"sku":"4329827_20286","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":53592184783180,"sku":"4329827_20287","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":53592184815948,"sku":"4329827_20288","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":53592184848716,"sku":"4329827_20289","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-bone-back-68ed12ab6951a.jpg?v=1760367317"},{"product_id":"hels-motorsport-black-white-trucker-cap","title":"Hels Motorsport Black \u0026 White Trucker Cap – Racing Checkered Streetwear Hat","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBring pure pit-lane energy to your fits with the Hels Motorsport Black \u0026amp; White Trucker Cap. Designed for petrolheads, racers and streetwear lovers, this cap blends retro motorsport style with modern attitude.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a bold HELS MOTORSPORT graphic in pink, a classic black-and-white checkered stripe, and breathable mesh panels, it’s the perfect everyday hat—lightweight, comfortable and built for movement. Whether you’re trackside, drifting through the streets or just levelling up your outfit, this trucker cap keeps you looking fast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Adjustable snapback for a perfect fit\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ High-contrast front panel with Hels racing print\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Lightweight mesh for maximum breathability\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Unisex, durable and ideal for daily wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFuel your style. Wear the hustle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":53592342331724,"sku":"4375015_4813","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-white-black-front-68ed1d39e6e13.jpg?v=1760369993"},{"product_id":"hels-motorsport-black-trucker-cap","title":"HELS Motorsport Black Trucker Cap – Racing Checkered Snapback Hat","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShift into style with the HELS Motorsport Black Trucker Cap, built for petrolheads, streetwear lovers, and anyone with racing in their blood. Featuring bold HELS Motorsport typography, retro pink accents, and a classic black-and-white checkered strip, this snapback perfectly blends motorsport heritage with modern street fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for everyday wear, its breathable mesh back keeps you cool on long drives, late-night garage sessions, and track-day adventures. Finished with an adjustable snapback for a custom fit, it’s the ultimate cap for those who live fast, think bold, and wear their passion proudly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eWhy you’ll love it:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Bold HELS Motorsport front graphic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Classic checkered racing detail\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Breathable mesh back for all-day comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Adjustable snapback — one size fits most\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✔ Perfect for drivers, drifters, cruisers \u0026amp; streetwear fans\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn your outfit into a statement — motorsport energy meets street culture.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":53593182142796,"sku":"6101455_4811","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-front-68ed24a690c19.jpg?v=1760371893"},{"product_id":"petrolhead-doodle-gym-bag-hels","title":"Petrolhead Doodle Gym Bag – Streetwear Car Art Duffel by HELS","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn every workout, weekend trip, or daily hustle into a style moment with the Petrolhead Doodle Gym Bag by HELS. Covered in your signature hand-drawn doodles — smiley icons, roses, skulls, hotrods, dice, peace signs, and your iconic “13” tag — this duffel is made for anyone who lives fast, loves art, and refuses to blend in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight, durable and surprisingly spacious, it’s built for the gym, festivals, overnight stays, track days, or throwing in the back of a car for your next adventure. The bold black-and-white all-over doodle print finished with the striking pink HELS 13 graphic makes it unmistakably yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for petrolheads, streetwear fans, and anyone obsessed with unique artist-made gear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester\u003cbr\u003e• Fabric weight: 9 oz.\/yd.² (305 g\/m²)\u003cbr\u003e• Capacity: 7.93 gallons (30 l)\u003cbr\u003e• Water-resistant and durable \u003cbr\u003e• Sturdy fabric with fusible backing to add firmness \u003cbr\u003e• T-piping for stability \u003cbr\u003e• Dual padded handles \u003cbr\u003e• Inside pocket for valuables\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":53622110421324,"sku":"8079719_15155","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-gym-bag-white-front-68f12bf1b4150.jpg?v=1760635964"},{"product_id":"petrolhead-doodle-unisex-travel-bag","title":"Petrolhead Doodle Small Travel Bag – Unisex Crossbody Mini Bag with Custom Art by HELS","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFuel your everyday adventures with the HELS Petrolhead Doodle Small Travel Bag — a compact crossbody designed for artists, drivers, dreamers and rule-breakers. Packed with hand-drawn artwork by HELS, this bag mixes retro car culture, doodle chaos and streetwear attitude into one ultra-functional mini carrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight but surprisingly roomy, it features dual zippers, durable straps and a secure buckle system — perfect for festivals, city days, travel, or throwing into your next late-night mission.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWearable for all genders, this piece is a daily essential for anyone who loves bold graphics, custom art and petrol-soaked personality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% polyester\u003cbr\u003e• Bag size: 5.7″ × 7.7″ × 2″ (14.5 cm × 19.5 cm × 5 cm)\u003cbr\u003e• Capacity: 0.37 gallons (1.4 l)\u003cbr\u003e• Water-resistant and durable\u003cbr\u003e• Sturdy fabric with fusible backing to add firmness\u003cbr\u003e• Inside and outside pockets\u003cbr\u003e• Adjustable strap\u003cbr\u003e• Two-way zipper\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cbr\u003eCarry a piece of HELS artwork everywhere you go.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":53622131130700,"sku":"3579440_19256","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-utility-crossbody-bag-white-back-68f12f1db0439.jpg?v=1760636736"},{"product_id":"split-spray-smile-graphic-hoodie","title":"Split Spray Smile Graphic Hoodie - HELS Unisex Streetwear Hoodie","description":"\u003cp\u003eA bold HELS unisex hoodie featuring the Split Spray Smile graphic - half soft beige\/ecru half black, blended with graffiti style overspray and had-drawn smile doodles. Designed by Helen Stanley, this hoodie pairs perfectly with the matching joggers or stands out on its own. \u003c\/p\u003e\n\u003cp\u003eMade to order, super comfy and built for everyday streetwear, late-night meets and the custom car lifestyle. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 96% recycled polyester, 4% elastane for manufacturing in the US\/Mexico\u003cbr\u003e• 95% recycled polyester, 5% elastane for manufacturing in Latvia\u003cbr\u003e• Soft cotton-feel fabric face\u003cbr\u003e• Brushed fleece fabric inside\u003cbr\u003e• Double-lined hood with design on both sides\u003cbr\u003e• Comes with drawstrings\u003cbr\u003e• Overlock seams\u003cbr\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"2XS","offer_id":55928237982028,"sku":"6933469_18730","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"XS","offer_id":55928238014796,"sku":"6933469_10869","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55928238047564,"sku":"6933469_10870","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55928238080332,"sku":"6933469_10871","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55928238113100,"sku":"6933469_10872","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55928238145868,"sku":"6933469_10873","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":55928238178636,"sku":"6933469_10874","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":55928238211404,"sku":"6933469_10875","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":55928238244172,"sku":"6933469_18731","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"5XL","offer_id":55928238276940,"sku":"6933469_18732","price":65.0,"currency_code":"GBP","in_stock":true},{"title":"6XL","offer_id":55928238309708,"sku":"6933469_18733","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-recycled-unisex-hoodie-white-front-6915e8ae1a0a3.jpg?v=1763043565"},{"product_id":"split-spray-smile-graphic-joggers","title":"Split Spray Smile Graphic Joggers - HELS Unisex Streetwear Track Pants","description":"\u003cp\u003eStand out in the Split Spray Smile Graphic Joggers - a unisex HELS essential designed for streetwear lovers and the modded-car community. Featuring our signature smile-doodle pattern with a fade-out spray effect, these joggers combine comfort with eye-catching custom style. Wear them solo or pair with the matching Split Spray Smile Hoodie for a full statement tracksuit. Perfect for track days, weekends in the garage, meets or everyday street style. Made to order to reduce waste and keep each piece exclusive. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 96% recycled polyester, 4% elastane for manufacturing in the US\/Mexico\u003cbr\u003e• 95% recycled polyester, 5% spandex for manufacturing in Latvia\u003cbr\u003e• Slim fit\u003cbr\u003e• Soft cotton-feel fabric face\u003cbr\u003e• Brushed fleece fabric inside\u003cbr\u003e• Cuffed legs\u003cbr\u003e• Practical pockets\u003cbr\u003e• Elastic waistband with a white drawstring\u003c\/p\u003e","brand":"Hels","offers":[{"title":"XS","offer_id":55936369361228,"sku":"4002690_11033","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55936369393996,"sku":"4002690_11034","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55936369426764,"sku":"4002690_11035","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55936369459532,"sku":"4002690_11036","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55936369492300,"sku":"4002690_11037","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":55936369525068,"sku":"4002690_11038","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":55936369557836,"sku":"4002690_11039","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-recycled-mens-joggers-white-front-6916f9ae6fd6e.jpg?v=1763113418"},{"product_id":"split-spray-smile-graphic-backpack","title":"HELS Split Spray Smile Backpack - Unisex Streetwear Laptop and Everyday Bag","description":"\u003cp\u003eA bold HELS backpack featuring the Split Spray Smile graphic -  fusion of street art energy, drift-garage culture and playful attitude. Designed by Helen Stanley, this unisex backpack blends style and function, making it ideal for daily use, meets, travel, work or garage life. \u003c\/p\u003e\n\u003cp\u003eThe padded interior fits up to a 15-inch laptop, while the spacious main compartment and front pocket keep essentials organised. Durable fabric, vibrant prints and comfortable straps mean it’s built for real-world-use - from road trips to track days. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• Made from 100% polyester\u003cbr\u003e• Dimensions: H 16⅛\" (41cm), W 12¼\" (31cm), D 3⅞\" (10cm)\u003cbr\u003e• Maximum weight limit: 44lbs (20kg)\u003cbr\u003e• Water-resistant material\u003cbr\u003e• Large inside pocket w\/ separate laptop compartment, front zip pocket and hidden zip pocket on the back of the bag\u003cbr\u003e• Silky lining, piped inside hems, and a soft mesh back\u003cbr\u003e• Padded ergonomic bag straps from polyester with plastic strap regulators\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":55937785397580,"sku":"1415863_9063","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-backpack-white-front-69171e607ec85.jpg?v=1763122825"},{"product_id":"lucky-no-13-black-graphic-unisex-tee","title":"Lucky No. 13 Drip Graphic Black Unisex Tee – Streetwear Racing Inspired T-Shirt by Hels","description":"Part of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003cbr\u003e\n\u003cbr\u003e\nStand out in the boldest way possible with the Lucky No. 13 Black Graphic Unisex Tee — a signature Hels piece designed for rebels, dreamers, petrolheads and modern streetwear lovers.\u003cbr\u003e\n\u003cbr\u003e\nFeaturing the iconic dripping 13 emblem, clean black-and-white contrast, and Hels sleeve graphics, this tee blends motorsport energy with underground street culture.\u003cbr\u003e\n\u003cbr\u003e\nCrafted from ultra-soft, premium 100% combed ring-spun cotton, it’s made to feel good, look sharp, and last.\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re styling it with denim, layering it under a jacket, or rocking it trackside — this tee makes a statement everywhere.\u003cbr\u003e\n\u003cbr\u003e\nWhy You’ll Love It:\u003cbr\u003e\n\u003cbr\u003e\n✔ Bold drip-style 13 graphic — signature Hels identity\u003cbr\u003e\n✔ Unisex fit — flattering on all body types\u003cbr\u003e\n✔ Premium, soft, breathable cotton\u003cbr\u003e\n✔ Streetwear meets motorsport aesthetic\u003cbr\u003e\n✔ Hels branding on both sleeves for an elevated finish\u003cbr\u003e\n✔ Designed with intention by independent artist Hels\u003cbr\u003e\n\u003cbr\u003e\nMake 13 your lucky number — wear it loud.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cbr\u003e\n","brand":"Hels","offers":[{"title":"S","offer_id":56945711448396,"sku":"6580666_4016","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56945711481164,"sku":"6580666_4017","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56945711513932,"sku":"6580666_4018","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56945711546700,"sku":"6580666_4019","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56945711579468,"sku":"6580666_4020","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56945711612236,"sku":"6580666_5295","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-front-69b04f7c37b8d.jpg?v=1773162389"},{"product_id":"hels-motorsport-black-unisex-t-shirt-retro-racing-graphic-tee","title":"Hels Motorsport Black Unisex T-Shirt – Retro Racing Graphic Tee","description":"Part of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003cbr\u003e\n\u003cbr\u003e\nFire up your streetwear game with the Hels Motorsport Black Unisex T-Shirt — a bold fusion of retro racing culture and modern underground style. Featuring the signature HELS Motorsport typography, pink accent graphics, and the iconic black-and-white checkered strip, this tee delivers instant attitude.\u003cbr\u003e\n\u003cbr\u003e\nDesigned for comfort and durability, the premium combed cotton makes it perfect for everyday wear — from the track to the streets. The back features your signature Lucky 13 drip graphic, adding an exclusive touch that sets your brand apart.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re into motorsport, tuning culture, or just love standout streetwear, this tee is built to turn heads.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n\u003cbr\u003e\nPremium soft-feel combed cotton\u003cbr\u003e\nRetro motorsport-inspired graphic\u003cbr\u003e\nSignature HELS sleeve logos\u003cbr\u003e\nUnisex fit (true to size)\u003cbr\u003e\nPerfect for streetwear lovers, drivers \u0026amp; creatives\u003cbr\u003e\nDesigned by Hels\u003cbr\u003e\n\u003cbr\u003e\nRepresent the energy. Represent the grind. HELS Motorsport.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"S","offer_id":56945749459276,"sku":"1949578_4016","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56945749492044,"sku":"1949578_4017","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56945749524812,"sku":"1949578_4018","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56945749557580,"sku":"1949578_4019","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56945749590348,"sku":"1949578_4020","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56945749623116,"sku":"1949578_5295","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-front-69b0523c847f9.jpg?v=1773163102"},{"product_id":"hels-motorsport-black-hoodie","title":"HELS Motorsport Black Hoodie – Retro Racing Graphic Hoodie | Unisex Streetwear by HELS","description":"\u003cp\u003ePart of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003cbr\u003e\u003cbr\u003eRev up your streetwear with the HELS Motorsport Black Unisex Hoodie — a bold racing-inspired statement piece designed by HELS. Featuring retro checkered detailing, vibrant pink accents, and signature HELS graphics down both sleeves, this hoodie blends motorsport energy with modern streetwear culture.\u003cbr\u003e\u003cbr\u003eCrafted for comfort and individuality, the hoodie showcases the iconic pink Lucky No.13 emblem on the back, surrounded by HELS racing symbols, giving it a collectible, limited-edition feel. Soft, durable, and perfect for everyday wear, this hoodie holds its own whether you’re trackside, city-bound, or styling your next streetwear fit.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIf you’re into motorsport aesthetics, retro racing graphics, Japanese-inspired streetwear, or bold creative apparel — this hoodie is made for you.\u003cbr\u003e\u003cbr\u003eFeatures:\u003cbr\u003e\u003cbr\u003ePremium soft-touch fabric\u003cbr\u003eHELS Motorsport front graphic\u003cbr\u003eCheckered racing stripe design\u003cbr\u003eLucky No.13 pink drip graphic on the back\u003cbr\u003eFull sleeve icon prints\u003cbr\u003eUnisex fit (true to size)\u003cbr\u003eDesigned by HELS\u003cbr\u003e\u003cbr\u003eStand out. Go full throttle. Wear the energy.\u003cbr\u003e\u003cbr\u003eDisclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.\u003cbr\u003e\u003cbr\u003eThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"Hels","offers":[{"title":"S","offer_id":56951543988556,"sku":"1828888_10779","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56951544021324,"sku":"1828888_10780","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56951544054092,"sku":"1828888_10781","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56951544086860,"sku":"1828888_10782","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56951544119628,"sku":"1828888_10783","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56951544152396,"sku":"1828888_13416","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-black-back-69b14fee784f2.jpg?v=1773228056"},{"product_id":"modify-hoon-repeat-hoodie-by-hels-featuring-bold-back-graphic-checkered-racing-sleeve-and-chest-logo-automotive-streetwear-inspired-by-real-car-culture","title":"Modify Hoon Repeat Hoodie – Automotive Streetwear by HELS","description":"\u003cp\u003eBuilt for real petrolheads, the Modify Hoon Repeat hoodie captures the mindset of custom car culture. Featuring a bold graffiti-style Modify Hoon Repeat graphic printed across the back, this hoodie celebrates late nights in the garage, constant upgrades, and the never-ending pursuit of the perfect build.\u003cbr\u003e\n\u003cbr\u003e\nDesigned as part of the HELS automotive streetwear collection, the hoodie includes a checkered racing pattern on the sleeve, a minimal HELS logo on the chest, and a relaxed fit made for everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re at a car meet, in the workshop, or out on a late-night drive, this hoodie represents the rhythm of the build: modify, tune, repeat.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n• Large Modify Hoon Repeat back print\u003cbr\u003e\n• Checkered racing sleeve graphic\u003cbr\u003e\n• HELS logo on front chest\u003cbr\u003e\n• Premium soft cotton blend hoodie\u003cbr\u003e\n• Designed for car enthusiasts and streetwear fans\u003cbr\u003e\n\u003cbr\u003e\nFrom modified cars to track days and late-night garage sessions, HELS apparel blends custom car culture with modern automotive streetwear.\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This hoodie runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cbr\u003e\n\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Carbon Grey \/ S","offer_id":56966373278028,"sku":"3238915_10784","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":56966373310796,"sku":"3238915_10785","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":56966373343564,"sku":"3238915_10786","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":56966373376332,"sku":"3238915_10787","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":56966373409100,"sku":"3238915_10788","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":56966373441868,"sku":"3238915_13420","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56966373474636,"sku":"3238915_10774","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56966373507404,"sku":"3238915_10775","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56966373540172,"sku":"3238915_10776","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56966373572940,"sku":"3238915_10777","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56966373605708,"sku":"3238915_10778","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56966373638476,"sku":"3238915_13421","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-white-back-69b2fdbc6ab58.jpg?v=1773338078"},{"product_id":"modify-hoon-repeat-hoodie-automotive-streetwear-by-hels","title":"Modify Hoon Repeat Hoodie – Automotive Streetwear by HELS","description":"Built for people who live and breathe car culture, the Modify Hoon Repeat hoodie captures the spirit of constant upgrades, late nights in the garage and the thrill of the drive.\u003cbr\u003e\n\u003cbr\u003e\nThis premium automotive streetwear hoodie features the bold Modify Hoon Repeat graffiti graphic across the back, inspired by the mindset of true petrolheads: modify, drive, repeat. A checkered racing pattern runs down the sleeve, referencing motorsport heritage, while a minimal HELS logo sits on the front chest for a clean, understated finish.\u003cbr\u003e\n\u003cbr\u003e\nDesigned for comfort and everyday wear, this hoodie blends custom car culture with modern streetwear style, making it perfect for car meets, track days, garage sessions or simply repping the automotive lifestyle.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n\u003cbr\u003e\n• Large Modify Hoon Repeat back print\u003cbr\u003e\n• Checkered racing sleeve graphic\u003cbr\u003e\n• Small HELS chest logo\u003cbr\u003e\n• Soft premium hoodie with relaxed fit\u003cbr\u003e\n• Designed for petrolheads and car culture enthusiasts\u003cbr\u003e\n\u003cbr\u003e\nThe Modify Hoon Repeat hoodie is part of the HELS collection, where automotive culture meets independent streetwear design.\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This hoodie runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"S","offer_id":56966627492172,"sku":"7334075_10779","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56966627524940,"sku":"7334075_10780","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56966627557708,"sku":"7334075_10781","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56966627590476,"sku":"7334075_10782","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56966627623244,"sku":"7334075_10783","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56966627656012,"sku":"7334075_13416","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-black-back-69b3024847c2d.jpg?v=1773339242"},{"product_id":"modify-hoon-repeat-t-shirt","title":"Modify Hoon Repeat T-Shirt | Car Culture Streetwear by HELS","description":"The Modify Hoon Repeat T-shirt captures the mindset of real car culture – constant upgrades, late nights in the garage and the thrill of the drive.\u003cbr\u003e\n\u003cbr\u003e\nThis automotive streetwear tee features the bold Modify Hoon Repeat graffiti graphic across the back, celebrating the spirit of modifying, driving and pushing builds further. A checkered racing pattern runs down the sleeve, inspired by classic motorsport design, while a minimal HELS logo sits on the front chest for a clean and understated look.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS automotive streetwear collection, this T-shirt blends custom car culture with modern streetwear style, making it perfect for car meets, garage sessions, track days or everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n\u003cbr\u003e\n• Large Modify Hoon Repeat back print\u003cbr\u003e\n• Checkered racing sleeve graphic\u003cbr\u003e\n• HELS chest logo\u003cbr\u003e\n• Soft premium cotton T-shirt\u003cbr\u003e\n• Designed for petrolheads and automotive enthusiasts\u003cbr\u003e\n\u003cbr\u003e\nThe Modify Hoon Repeat T-shirt is built for those who live the cycle: modify, hoon, repeat.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"S","offer_id":56966825836876,"sku":"5978770_4016","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56966825869644,"sku":"5978770_4017","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56966825902412,"sku":"5978770_4018","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56966825935180,"sku":"5978770_4019","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56966825967948,"sku":"5978770_4020","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56966826000716,"sku":"5978770_5295","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-front-69b307f4df0ae.jpg?v=1773340673"},{"product_id":"modify-hoon-repeat-tee","title":"Modify Hoon Repeat T-Shirt – Automotive Streetwear by HELS","description":"The Modify Hoon Repeat T-shirt captures the mindset of real car culture – constant upgrades, late nights in the garage and the thrill of the drive.\u003cbr\u003e\n\u003cbr\u003e\nThis automotive streetwear tee features the bold Modify Hoon Repeat graffiti graphic across the back, celebrating the spirit of modifying, driving and pushing builds further. A checkered racing pattern runs down the sleeve, inspired by classic motorsport design, while a minimal HELS logo sits on the front chest for a clean and understated look.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS automotive streetwear collection, this T-shirt blends custom car culture with modern streetwear style, making it perfect for car meets, garage sessions, track days or everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n\u003cbr\u003e\n• Large Modify Hoon Repeat back print\u003cbr\u003e\n• Checkered racing sleeve graphic\u003cbr\u003e\n• HELS chest logo\u003cbr\u003e\n• Soft premium cotton T-shirt\u003cbr\u003e\n• Designed for petrolheads and automotive enthusiasts\u003cbr\u003e\n\u003cbr\u003e\nThe Modify Hoon Repeat T-shirt is built for those who live the cycle: modify, hoon, repeat.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Athletic Heather \/ S","offer_id":56966905758028,"sku":"3692481_6948","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":56966905790796,"sku":"3692481_6949","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":56966905823564,"sku":"3692481_6950","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":56966905856332,"sku":"3692481_6951","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":56966905889100,"sku":"3692481_6952","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 3XL","offer_id":56966905921868,"sku":"3692481_6953","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56966905954636,"sku":"3692481_4011","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56966905987404,"sku":"3692481_4012","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56966906020172,"sku":"3692481_4013","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56966906052940,"sku":"3692481_4014","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56966906085708,"sku":"3692481_4015","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56966906118476,"sku":"3692481_5294","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-athletic-heather-front-69b30a884ff85.jpg?v=1773341342"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/collections\/mens-high-top-canvas-shoes-white-right-68e3d078d8b69.jpg?v=1778010392","url":"https:\/\/hels.cc\/collections\/icons.oembed","provider":"Hels","version":"1.0","type":"link"}