{"title":"02 Joyride","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eJoyride\u003c\/b\u003e\u003c\/span\u003e is the\u003cspan\u003e collection where HELS lets loose. Inspired by retro cartoons, diner culture, street art, and nostalgic pop graphics, these designs celebrate the fun side of car culture. Less serious, more personality — made for road trips, late-night drives, and the stories in between.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"r888r-burger-print-trucker-hat","title":"R888R Burger Print Trucker Hat – Black \u0026 White Motorsport Streetwear Cap","description":"\u003cp class=\"p1\"\u003eAn archive HELS design taken from original car artwork created years before the brand.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet your new favourite statement cap — the R888R Burger Print Trucker Hat. A bold fusion of streetwear attitude and petrolhead humour, this hat features the iconic Hels burger illustration… complete with an R888R tyre stacked inside the bun. It’s the perfect mix of speed, style and tongue-in-cheek chaos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade for everyday wear, festivals, meets, or just elevating your fit, this trucker hat gives you breathable mesh panels, a structured front for a clean look, and crisp full-colour printing to showcase the artwork exactly as intended. Lightweight, durable and adjustable — it’s built for drivers, creators and anyone who loves statement gear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 47% cotton, 28% nylon, 25% polyester\u003cbr\u003e• Structured, five-panel, high profile\u003cbr\u003e• Flat bill\u003cbr\u003e• Snapback closure\u003cbr\u003e• Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hat turns heads, starts conversations and adds the perfect finishing touch to any Hels fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Black\/ White","offer_id":53535476777292,"sku":"3249061_4812","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/ White\/ Black","offer_id":53535476810060,"sku":"3249061_4813","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-white-black-front-68e2945785de3.jpg?v=1759679591"},{"product_id":"hels-monogram-drip-tote-bag","title":"HELS Monogram Drip Tote Bag","description":"Carry car culture with you everywhere. The HELS Monogram Drip Tote Bag features a signature repeating HELS icon pattern combined with bold street-art drip graphics, creating a distinctive automotive-inspired design that stands out from ordinary tote bags.\u003cbr\u003e\n\u003cbr\u003e\nDesigned as part of the HELS Joyride collection, this durable canvas tote blends nostalgic pop-art style with modern streetwear aesthetics. The custom HELS monogram pattern — featuring ghosts, crowns, bones, and signature HELS symbols — gives the bag a playful but premium feel inspired by modified car culture.\u003cbr\u003e\n\u003cbr\u003e\nPerfect for daily use, car meets, shopping, or carrying sketchbooks and essentials, this tote is both practical and expressive.\u003cbr\u003e\n\u003cbr\u003e\nLike all HELS products, this tote bag is made to order, reducing waste and ensuring every item is produced with care.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester\u003cbr\u003e\n• Bag size: 15″ × 15″ (39 × 39 cm)\u003cbr\u003e\n• Capacity: 2.6 US gal (10 l)\u003cbr\u003e\n• Maximum weight limit: 44lbs (20 kg)\u003cbr\u003e\n• Dual handles made from 100% natural cotton bull denim\u003cbr\u003e\n","brand":"Hels","offers":[{"title":"Default Title","offer_id":56713418899788,"sku":"5591839_4533","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-tote-bag-black-15x15-front-698e19693e4c6.jpg?v=1770920323"},{"product_id":"hels-monogram-joyride-crossbody-utility-bag","title":"HELS Monogram Drip Crossbody Utility Bag","description":"The HELS Monogram Drip Crossbody Utility Bag combines everyday practicality with bold automotive streetwear design. Featuring the signature HELS monogram pattern — inspired by graffiti, nostalgic pop art, and modified car culture — this compact utility bag brings personality to a functional accessory.\u003cbr\u003e\n\u003cbr\u003e\nDesigned for life on the move, the adjustable crossbody strap keeps essentials secure whether you’re heading to car meets, travelling, or navigating daily life. The repeating HELS monogram print creates a distinctive look that reflects the playful, creative side of automotive culture.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS Joyride collection, this bag continues the brand’s independent, made-to-order approach to design — where creativity, car culture, and individuality come together.\u003cbr\u003e\n\u003cbr\u003e\nA utility bag built for movement, creativity, and car culture.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester\u003cbr\u003e\n• Bag size: 5.7″ × 7.7″ × 2″ (14.5 cm × 19.5 cm × 5 cm)\u003cbr\u003e\n• Capacity: 0.37 gallons (1.4 l)\u003cbr\u003e\n• Water-resistant and durable\u003cbr\u003e\n• Sturdy fabric with fusible backing to add firmness\u003cbr\u003e\n• Inside and outside pockets\u003cbr\u003e\n• Adjustable strap\u003cbr\u003e\n• Two-way zipper\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Default Title","offer_id":56713829220684,"sku":"5253262_19256","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-utility-crossbody-bag-white-back-698e33a050c89.jpg?v=1770927068"},{"product_id":"tote-bag","title":"HELS Monogram Drip Tote Bag Pink","description":"Carry car culture with you everywhere. The HELS Monogram Drip Tote Bag in pink features a signature repeating HELS icon pattern combined with bold street-art drip graphics, creating a distinctive automotive-inspired design that stands out from ordinary tote bags.\u003cbr\u003e\n\u003cbr\u003e\nDesigned as part of the HELS Joyride collection, this durable canvas tote blends nostalgic pop-art style with modern streetwear aesthetics. The custom HELS monogram pattern — featuring ghosts, crowns, bones, and signature HELS symbols — gives the bag a playful but premium feel inspired by modified car culture.\u003cbr\u003e\n\u003cbr\u003e\nPerfect for daily use, car meets, shopping, or carrying sketchbooks and essentials, this tote is both practical and expressive.\u003cbr\u003e\n\u003cbr\u003e\nLike all HELS products, this tote bag is made to order, reducing waste and ensuring every item is produced with care.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester\u003cbr\u003e\n• Bag size: 15″ × 15″ (39 × 39 cm)\u003cbr\u003e\n• Capacity: 2.6 US gal (10 l)\u003cbr\u003e\n• Maximum weight limit: 44lbs (20 kg)\u003cbr\u003e\n• Dual handles made from 100% natural cotton bull denim\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Default Title","offer_id":56717938491724,"sku":"6498068_4533","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-tote-bag-black-15x15-front-698f0e5d7d194.jpg?v=1770983030"},{"product_id":"hels-monogram-drip-crossbody-utility-bag-pink","title":"HELS Monogram Drip Pink Crossbody Utility Bag Pink","description":"\u003cp\u003eThe HELS Monogram Pink Drip Crossbody Utility Bag Pink combines everyday practicality with bold automotive streetwear design. Featuring the signature HELS monogram pattern — inspired by graffiti, nostalgic pop art, and modified car culture — this compact utility bag brings personality to a functional accessory.\u003cbr\u003e\u003cbr\u003eDesigned for life on the move, the adjustable crossbody strap keeps essentials secure whether you’re heading to car meets, travelling, or navigating daily life. The repeating HELS monogram print creates a distinctive look that reflects the playful, creative side of automotive culture.\u003cbr\u003e\u003cbr\u003ePart of the HELS Joyride collection, this bag continues the brand’s independent, made-to-order approach to design — where creativity, car culture, and individuality come together.\u003cbr\u003e\u003cbr\u003eA utility bag built for movement, creativity, and car culture.\u003cbr\u003e\u003cbr\u003e• 100% polyester\u003cbr\u003e• Bag size: 5.7″ × 7.7″ × 2″ (14.5 cm × 19.5 cm × 5 cm)\u003cbr\u003e• Capacity: 0.37 gallons (1.4 l)\u003cbr\u003e• Water-resistant and durable\u003cbr\u003e• Sturdy fabric with fusible backing to add firmness\u003cbr\u003e• Inside and outside pockets\u003cbr\u003e• Adjustable strap\u003cbr\u003e• Two-way zipper\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":56718066614604,"sku":"5516316_19256","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-utility-crossbody-bag-white-back-698f1298d8774.jpg?v=1770984139"},{"product_id":"hels-modify-trucker-girl-trucker-cap","title":"HELS Modify Trucker Girl Trucker Cap","description":"The HELS “Modify” trucker cap is a tribute to classic custom car culture — where personality, attitude, and individuality mattered more than trends. Featuring a retro trucker girl silhouette paired with bold “Modify” typography, this design celebrates the spirit of hands-on building and timeless automotive style.\u003cbr\u003e\n\u003cbr\u003e\nInspired by vintage workshop graphics, roadside Americana, and the golden era of hot rods and custom builds, this cap merges nostalgia with modern modifying culture. It’s made for people who understand that modifying isn’t just about cars — it’s about identity, creativity, and self-expression.\u003cbr\u003e\n\u003cbr\u003e\nThe structured front panel showcases the graphic clearly, while the breathable mesh back keeps things comfortable whether you’re at a car meet, in the garage, or out on the road. The adjustable snapback closure ensures an easy, everyday fit.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS collection, this piece reflects the brand’s connection to authentic automotive culture — understated, personal, and built to last.\u003cbr\u003e\n\u003cbr\u003e\n• 47% cotton, 28% nylon, 25% polyester\u003cbr\u003e\n• Structured, five-panel, high profile\u003cbr\u003e\n• Flat bill\u003cbr\u003e\n• Snapback closure\u003cbr\u003e\n• Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm)\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Default Title","offer_id":56737132609868,"sku":"8630184_4813","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-white-black-front-69933f56bb42c.jpg?v=1771257706"},{"product_id":"hels-modify-trucker-girl-trucker-cap-black","title":"HELS Modify Trucker Girl Trucker Cap Black","description":"The HELS “Modify” trucker cap is a tribute to classic custom car culture — where personality, attitude, and individuality mattered more than trends. Featuring a retro trucker girl silhouette paired with bold “Modify” typography, this design celebrates the spirit of hands-on building and timeless automotive style.\u003cbr\u003e\n\u003cbr\u003e\nInspired by vintage workshop graphics, roadside Americana, and the golden era of hot rods and custom builds, this cap merges nostalgia with modern modifying culture. It’s made for people who understand that modifying isn’t just about cars — it’s about identity, creativity, and self-expression.\u003cbr\u003e\n\u003cbr\u003e\nThe structured front panel showcases the graphic clearly, while the breathable mesh back keeps things comfortable whether you’re at a car meet, in the garage, or out on the road. The adjustable snapback closure ensures an easy, everyday fit.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS collection, this piece reflects the brand’s connection to authentic automotive culture — understated, personal, and built to last.\u003cbr\u003e\n\u003cbr\u003e\n• 47% cotton, 28% nylon, 25% polyester\u003cbr\u003e\n• Structured, five-panel, high profile\u003cbr\u003e\n• Flat bill\u003cbr\u003e\n• Snapback closure\u003cbr\u003e\n• Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm)\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Default Title","offer_id":56737141948748,"sku":"9694150_4811","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-front-6993400e6bc77.jpg?v=1771257889"},{"product_id":"hels-modify-trucker-girl-sweatshirt-custom-car-culture-2","title":"HELS Modify Trucker Girl Sweatshirt – Custom Car Culture","description":"The HELS “Modify” sweatshirt brings retro custom culture into everyday automotive streetwear. Featuring the trucker girl silhouette paired with bold “Modify” typography, the design draws inspiration from vintage garage graphics, hot-rod era artwork, and the hands-on spirit of modifying culture.\u003cbr\u003e\n\u003cbr\u003e\nBuilt around comfort and simplicity, this sweatshirt is designed for cooler workshop mornings, evening car meets, and relaxed everyday wear. The clean silhouette allows the graphic to stand out while keeping the overall look understated and timeless.\u003cbr\u003e\n\u003cbr\u003e\nLike the culture that inspired it, this piece is about individuality. Modifying has always been personal — from paint choices and wheel setups to the stories behind the cars themselves. The “Modify” design reflects that mindset, connecting past and present automotive creativity.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS collection, this sweatshirt continues the brand’s focus on authentic automotive style — nostalgic, personal, and built for enthusiasts rather than trends.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% cotton, 35% polyester\u003cbr\u003e\n• Tightly knit 3-end fleece\u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Double-needle stitched rib collar, cuffs, and hem\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This sweatshirt runs small. So we recommend ordering one size larger or two sizes up for own oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Carbon Grey \/ S","offer_id":56914493735244,"sku":"4174707_11244","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":56914493768012,"sku":"4174707_11245","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":56914493800780,"sku":"4174707_11246","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":56914493833548,"sku":"4174707_11247","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":56914493866316,"sku":"4174707_11248","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":56914493899084,"sku":"4174707_13259","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":56914493931852,"sku":"4174707_11249","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56914493964620,"sku":"4174707_11250","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56914493997388,"sku":"4174707_11251","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56914494030156,"sku":"4174707_11252","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56914494062924,"sku":"4174707_11253","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56914494095692,"sku":"4174707_13261","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-premium-sweatshirt-carbon-grey-front-69ab39d901986.jpg?v=1772829165"},{"product_id":"modify-trucker-girl-hoodie","title":"HELS Modify Trucker Girl Hoodie | Custom Car Culture","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe HELS “Modify” hoodie blends retro custom car culture with modern automotive streetwear. Featuring the trucker girl silhouette alongside bold “Modify” typography, the design is inspired by vintage garage artwork, hot-rod era graphics, and the individuality at the heart of modifying culture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned for comfort and everyday wear, this hoodie is made for garage evenings, road trips, car meets, and colder days when automotive style still matters. The relaxed fit and classic hoodie shape make it an easy staple while the graphic keeps the identity strong and unmistakably HELS.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eModifying has always been about self-expression — not just the cars we build, but the culture we live. The “Modify” design reflects that connection between nostalgia, creativity, and personal style.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePart of the HELS collection, this hoodie continues the brand’s focus on authentic automotive culture — understated, personal, and built for enthusiasts.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• 100% cotton face\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 65% ring-spun cotton, 35% polyester\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Front pouch pocket\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Self-fabric patch on the back\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching flat drawstrings\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 3-panel hood\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDisclaimer: This hoodie runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Carbon Grey \/ S","offer_id":56942738899276,"sku":"1254973_10784","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":56942738932044,"sku":"1254973_10785","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":56942738964812,"sku":"1254973_10786","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":56942738997580,"sku":"1254973_10787","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":56942739030348,"sku":"1254973_10788","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":56942739063116,"sku":"1254973_13420","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56942739095884,"sku":"1254973_10774","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56942739128652,"sku":"1254973_10775","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56942739161420,"sku":"1254973_10776","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56942739194188,"sku":"1254973_10777","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56942739226956,"sku":"1254973_10778","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56942739259724,"sku":"1254973_13421","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-white-back-69b0074ccc686.jpg?v=1773143897"},{"product_id":"hels-modify-trucker-girl-hoodie-custom-car-culture","title":"HELS Modify Trucker Girl Hoodie | Custom Car Culture","description":"The HELS “Modify” hoodie blends retro custom car culture with modern automotive streetwear. Featuring the trucker girl silhouette alongside bold “Modify” typography, the design is inspired by vintage garage artwork, hot-rod era graphics, and the individuality at the heart of modifying culture.\u003cbr\u003e\n\u003cbr\u003e\nDesigned for comfort and everyday wear, this hoodie is made for garage evenings, road trips, car meets, and colder days when automotive style still matters. The relaxed fit and classic hoodie shape make it an easy staple while the graphic keeps the identity strong and unmistakably HELS.\u003cbr\u003e\n\u003cbr\u003e\nModifying has always been about self-expression — not just the cars we build, but the culture we live. The “Modify” design reflects that connection between nostalgia, creativity, and personal style.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS collection, this hoodie continues the brand’s focus on authentic automotive culture — understated, personal, and built for enthusiasts.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% ring-spun cotton, 35% polyester\u003cbr\u003e\n• Front pouch pocket\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Matching flat drawstrings\u003cbr\u003e\n• 3-panel hood\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This hoodie runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"S","offer_id":56942987477324,"sku":"4856425_10779","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56942987510092,"sku":"4856425_10780","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56942987542860,"sku":"4856425_10781","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56942987575628,"sku":"4856425_10782","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56942987608396,"sku":"4856425_10783","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56942987641164,"sku":"4856425_13416","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-black-back-69b00ee264adf.jpg?v=1773145843"},{"product_id":"hels-modify-trucker-girl-sweatshirt-custom-car-culture","title":"HELS Modify Trucker Girl Sweatshirt – Custom Car Culture","description":"The HELS “Modify” sweatshirt brings retro custom culture into everyday automotive streetwear. 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The “Modify” design reflects that mindset, connecting past and present automotive creativity.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS collection, this sweatshirt continues the brand’s focus on authentic automotive style — nostalgic, personal, and built for enthusiasts rather than trends.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% cotton, 35% polyester\u003cbr\u003e\n• Tightly knit 3-end fleece\u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Double-needle stitched rib collar, cuffs, and hem\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This sweatshirt runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. 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Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"S","offer_id":56943176384844,"sku":"5885302_4016","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56943176417612,"sku":"5885302_4017","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56943176450380,"sku":"5885302_4018","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56943176483148,"sku":"5885302_4019","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56943176515916,"sku":"5885302_4020","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56943176548684,"sku":"5885302_5295","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-front-69b0140f865d6.jpg?v=1773147162"},{"product_id":"hels-modify-trucker-girl-t-shirt-custom-car-culture","title":"HELS Modify Trucker Girl T-Shirt – Custom Car Culture","description":"Printed fresh when you order — made-to-order streetwear supporting independent car culture.\u003cbr\u003e\n\u003cbr\u003e\nThe HELS “Modify” T-shirt celebrates the connection between retro custom culture and modern modifying culture. 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Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Athletic Heather \/ S","offer_id":56943285731660,"sku":"4363599_6948","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":56943285764428,"sku":"4363599_6949","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":56943285797196,"sku":"4363599_6950","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":56943285829964,"sku":"4363599_6951","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":56943285862732,"sku":"4363599_6952","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 3XL","offer_id":56943285895500,"sku":"4363599_6953","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56943285928268,"sku":"4363599_4011","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56943285961036,"sku":"4363599_4012","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56943285993804,"sku":"4363599_4013","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56943286026572,"sku":"4363599_4014","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56943286059340,"sku":"4363599_4015","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56943286092108,"sku":"4363599_5294","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-white-front-69b0172621d4d.jpg?v=1773147955"},{"product_id":"r888r-burger-graphic-unisex-tee-hels-car-culture-streetwear-t-shirt-1","title":"R888R Burger Graphic Unisex Tee - HELS Car-Culture Streetwear T-Shirt","description":"An archive HELS design taken from original car artwork created years before the brand.\u003cbr\u003e\n\u003cbr\u003e\nFuel your style with the HELS R888R Burger Graphic Unisex Tee - a bold, tongue in cheek design for those who live for horsepower, humour, and garage-life culture. This standout graphic blends a juicy stacked burger with high-performance tuning elements, including the iconic Toyo R888R tyre, spark plugs and dripping colours that pop on every shade of tee. Designed by Helen Stanley, this premium unisex t-shirt is ultra-soft, strong, and made to order - ideal for car meets, daily wear, track days, garage hangs, or gifting the petrolhead in your life.\u003cbr\u003e\nBring the flavour. Bring the torque. Bring the HELS.\u003cbr\u003e\n\u003cbr\u003e\nFeatures:\u003cbr\u003e\n• 100% combed and ring-spun cotton (Heather colours contain polyester)\u003cbr\u003e\n• Pre-shrunk fabric\u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Shoulder-to-shoulder taping\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colours or under certain lighting conditions.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Black \/ S","offer_id":56943344615756,"sku":"5451517_4016","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":56943344648524,"sku":"5451517_4017","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":56943344681292,"sku":"5451517_4018","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":56943344714060,"sku":"5451517_4019","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":56943344746828,"sku":"5451517_4020","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":56943344779596,"sku":"5451517_5295","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ S","offer_id":56943344812364,"sku":"5451517_6948","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":56943344845132,"sku":"5451517_6949","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":56943344877900,"sku":"5451517_6950","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":56943344910668,"sku":"5451517_6951","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":56943344943436,"sku":"5451517_6952","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 3XL","offer_id":56943344976204,"sku":"5451517_6953","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ S","offer_id":56943345008972,"sku":"5451517_8502","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ M","offer_id":56943345041740,"sku":"5451517_8503","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ L","offer_id":56943345074508,"sku":"5451517_8504","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ XL","offer_id":56943345107276,"sku":"5451517_8505","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ 2XL","offer_id":56943345140044,"sku":"5451517_8506","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Heather Mint \/ 3XL","offer_id":56943345172812,"sku":"5451517_8507","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56943345205580,"sku":"5451517_4011","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56943345238348,"sku":"5451517_4012","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56943345271116,"sku":"5451517_4013","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56943345303884,"sku":"5451517_4014","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56943345336652,"sku":"5451517_4015","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56943345369420,"sku":"5451517_5294","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-athletic-heather-front-69b01966818f8.jpg?v=1773148541"},{"product_id":"r888r-burger-graphic-unisex-hoodie-hels-car-culture-streetwear","title":"R888R Burger Graphic Unisex Hoodie – HELS Car Culture Streetwear","description":"An archive HELS design taken from original car artwork created years before the brand.\u003cbr\u003e\n\u003cbr\u003e\nLifted straight from the garages and late-night meets, the HELS R888R Burger Hoodie blends automotive obsession with bold pop-art attitude. Featuring the signature HELS burger graphic stacked with an R888R tyre, spark plugs and dripping cheese, this hoodie celebrates the delicious chaos of modified-car culture.\u003cbr\u003e\n\u003cbr\u003e\nMade to order, super soft and built for everyday wear, it’s the perfect layer for chill evenings in the garage, track days, road trips or just showing off your love for builds, burgers and bad decisions.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% ring-spun cotton, 35% polyester\u003cbr\u003e\n• Front pouch pocket\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Matching flat drawstrings\u003cbr\u003e\n• 3-panel hood\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This hoodie runs small. So we recommend ordering one size larger or two sizes up for an oversized fit.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Black \/ S","offer_id":56943379382604,"sku":"7066827_10779","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":56943379415372,"sku":"7066827_10780","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":56943379448140,"sku":"7066827_10781","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":56943379480908,"sku":"7066827_10782","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":56943379513676,"sku":"7066827_10783","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":56943379546444,"sku":"7066827_13416","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ S","offer_id":56943379579212,"sku":"7066827_10784","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":56943379611980,"sku":"7066827_10785","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":56943379644748,"sku":"7066827_10786","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":56943379677516,"sku":"7066827_10787","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":56943379710284,"sku":"7066827_10788","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":56943379743052,"sku":"7066827_13420","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56943379775820,"sku":"7066827_10774","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56943379808588,"sku":"7066827_10775","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56943379841356,"sku":"7066827_10776","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56943379874124,"sku":"7066827_10777","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56943379906892,"sku":"7066827_10778","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56943379939660,"sku":"7066827_13421","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-black-back-69b01b9d9708c.jpg?v=1773149099"},{"product_id":"rev-race-repeat-t-shirt","title":"Rev, Race, Repeat T-Shirt","description":"Printed fresh when you order — made-to-order streetwear supporting independent car culture.\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nThe Rev, Race, Repeat T-shirt is part of the HELS Joyride Collection — automotive streetwear inspired by retro cartoon graphics, street art illustration, and nostalgic car culture. 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Inspired by retro roadside diners and the very real reality of needing a sensible car on a not-so-sensible budget.\u003cbr\u003e\n\u003cbr\u003e\nThis sweatshirt exists for one simple reason: to help fund the next HELS daily driver.\u003cbr\u003e\n\u003cbr\u003e\nNot a supercar. Not a restoration. Just something with character that starts, stops, and doesn’t immediately fail an MOT.\u003cbr\u003e\n\u003cbr\u003e\nDesigned to be worn into the ground — much like the cars that inspired it.\u003cbr\u003e\n\u003cbr\u003e\nRuns most days.\u003cbr\u003e\nMOT optional.\u003cbr\u003e\n\u003cbr\u003e\n• 100% cotton face\u003cbr\u003e\n• 65% cotton, 35% polyester\u003cbr\u003e\n• Charcoal Heather is 55% cotton, 45% polyester\u003cbr\u003e\n• Tightly knit 3-end fleece\u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Self-fabric patch on the back\u003cbr\u003e\n• Double-needle stitched rib collar, cuffs, and hem\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size. For an oversized fit go at least two sizes larger. \u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Black \/ S","offer_id":56945128505676,"sku":"9635067_11254","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":56945128538444,"sku":"9635067_11255","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":56945128571212,"sku":"9635067_11256","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":56945128603980,"sku":"9635067_11257","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":56945128636748,"sku":"9635067_11258","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":56945128669516,"sku":"9635067_13258","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ S","offer_id":56945128702284,"sku":"9635067_11244","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":56945128735052,"sku":"9635067_11245","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":56945128767820,"sku":"9635067_11246","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":56945128800588,"sku":"9635067_11247","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":56945128833356,"sku":"9635067_11248","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":56945128866124,"sku":"9635067_13259","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":56945128898892,"sku":"9635067_11249","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56945128931660,"sku":"9635067_11250","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56945128964428,"sku":"9635067_11251","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56945128997196,"sku":"9635067_11252","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56945129029964,"sku":"9635067_11253","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56945129062732,"sku":"9635067_13261","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-premium-sweatshirt-carbon-grey-front-69b03b3b7bcb1.jpg?v=1773157195"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/collections\/12603872863677352342_2048.jpg?v=1771263119","url":"https:\/\/hels.cc\/collections\/joyride-collection.oembed","provider":"Hels","version":"1.0","type":"link"}