{"title":"01 THE HELS EDIT","description":"\u003cp\u003eThe best place to start. A hand-picked selection of signature HELS designs. \u003c\/p\u003e","products":[{"product_id":"furry-dice-unisex-graphic-hoodie","title":"Fluffy Dice Unisex Graphic Hoodie – Retro Car Culture Aesthetic, Pink Dripping Dice Print Streetwear","description":"\u003cp class=\"p1\"\u003eAn archive HELS design taken from original car artwork created years before the brand.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn heads with the Furry Dice Unisex Graphic Hoodie, designed for lovers of retro car culture and bold streetwear. Featuring a vibrant pink dice illustration with a dripping, cartoon-style finish, this hoodie mixes nostalgia with attitude. Whether you’re into lowriders, tuner culture, or simply love unique graphic pieces, this hoodie brings art and comfort together in one standout everyday essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade with a soft, mid-weight cotton blend and fully printed graphics (no embroidery), it’s perfect for layering or wearing solo. The clean front chest print adds subtle detail, while the large back artwork delivers full visual impact. Ideal for casual outfits, meets, events, and daily wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e• 100% cotton face\u003cbr\u003e• 65% ring-spun cotton, 35% polyester\u003cbr\u003e• Front pouch pocket\u003cbr\u003e• Self-fabric patch on the back\u003cbr\u003e• Matching flat drawstrings\u003cbr\u003e• 3-panel hood\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUpgrade your streetwear rotation with a hoodie that brings fun, colour, and nostalgic flair to every outfit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Black \/ S","offer_id":53535346098508,"sku":"5324736_10779","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53535346131276,"sku":"5324736_10780","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53535346164044,"sku":"5324736_10781","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53535346196812,"sku":"5324736_10782","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53535346229580,"sku":"5324736_10783","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":53535346262348,"sku":"5324736_13416","price":55.0,"currency_code":"GBP","in_stock":false},{"title":"Carbon Grey \/ S","offer_id":53535346295116,"sku":"5324736_10784","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ M","offer_id":53535346327884,"sku":"5324736_10785","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ L","offer_id":53535346360652,"sku":"5324736_10786","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ XL","offer_id":53535346393420,"sku":"5324736_10787","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 2XL","offer_id":53535346426188,"sku":"5324736_10788","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Carbon Grey \/ 3XL","offer_id":53535346458956,"sku":"5324736_13420","price":55.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":53535346491724,"sku":"5324736_10774","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":53535346524492,"sku":"5324736_10775","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":53535346557260,"sku":"5324736_10776","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":53535346590028,"sku":"5324736_10777","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":53535346622796,"sku":"5324736_10778","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":53535346655564,"sku":"5324736_13421","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/cotton-heritage-m2580-i-unisex-premium-pullover-hoodie-white-back-68e28d17d22dd.jpg?v=1759677733"},{"product_id":"shtbox-couture-trucker-cap-black","title":"Shitbox Couture Trucker Cap – Mesh Snapback, Black","description":"\u003cp class=\"p1\"\u003ePart of the Shitbox Couture edit — inspired by the joy of keeping improbable cars alive.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a bold graffiti-style “Shitbox Couture” logo on a crisp white front panel, this snapback trucker cap brings high-end parody and low-budget legend energy together in one must-have accessory. \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBuilt with breathable white mesh, an adjustable snapback, and a structured flat brim, it’s perfect for track days, car meets, late-night wrenching, and everyday wear. Whether you daily a masterpiece or a questionable heap held together by hope and zip-ties, this cap completes the look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures: \u003cbr\u003e• 47% cotton, 28% nylon, 25% polyester\u003cbr\u003e• Structured, five-panel, high profile\u003cbr\u003e• Flat bill\u003cbr\u003e• Snapback closure\u003cbr\u003e• Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm)\u003c\/p\u003e\n\u003cp\u003e• \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eBold “Shitbox Couture” graffiti logo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRepresent the culture. Own the chaos. Wear your shitbox hat proudly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Default Title","offer_id":55880827928908,"sku":"1389583_4812","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/5-panel-trucker-cap-black-white-front-690f302a4f5e7.jpg?v=1762603069"},{"product_id":"lambo-girl-graphic-unisex-tee","title":"Lambo Girl Graphic Unisex Tee - HELS Retro Pop Art Car Culture T-Shirt","description":"\u003cp class=\"p1\"\u003eAn archive HELS design taken from original car artwork created years before the brand.\u003c\/p\u003e\n\u003cp\u003eTurn heads with the HELS Lambo Girl Graphic Tee - a bold pop art design for people who live and breathe car culture. Featuring a striking illustrated graphic of a Lamborghini held between glossy red lips, this tee blends retro pop art attitude with automotive obsession.\u003c\/p\u003e\n\u003cp\u003eDesigned by Helen Stanley, its soft, lightweight, and perfect daily wear, car meets, streetwear looks or pairing under layers. Made to order with premium print quality, it’s a standout piece for anyone who loves style with horsepower. \u003cbr\u003e\u003cbr\u003eFeatures:\u003cbr\u003e• 100% combed and ring-spun cotton (Heather colours contain polyester)\u003cbr\u003e• Pre-shrunk fabric\u003cbr\u003e• Side-seamed construction\u003cbr\u003e• Shoulder-to-shoulder taping\u003cbr\u003e\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Black Heather \/ S","offer_id":55918891237708,"sku":"2561235_8923","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Black Heather \/ M","offer_id":55918891270476,"sku":"2561235_8924","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Black Heather \/ L","offer_id":55918891303244,"sku":"2561235_8925","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Black Heather \/ XL","offer_id":55918891336012,"sku":"2561235_8926","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Black Heather \/ 2XL","offer_id":55918891368780,"sku":"2561235_8927","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Black Heather \/ 3XL","offer_id":55918891401548,"sku":"2561235_8928","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Heather Slate \/ S","offer_id":55918891434316,"sku":"2561235_18619","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Heather Slate \/ M","offer_id":55918891467084,"sku":"2561235_18620","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Heather Slate \/ L","offer_id":55918891499852,"sku":"2561235_18621","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Heather Slate \/ XL","offer_id":55918891532620,"sku":"2561235_18622","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Heather Slate \/ 2XL","offer_id":55918891565388,"sku":"2561235_18623","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Athletic Heather \/ S","offer_id":55918891598156,"sku":"2561235_6948","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ M","offer_id":55918891630924,"sku":"2561235_6949","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ L","offer_id":55918891663692,"sku":"2561235_6950","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ XL","offer_id":55918891696460,"sku":"2561235_6951","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 2XL","offer_id":55918891729228,"sku":"2561235_6952","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Athletic Heather \/ 3XL","offer_id":55918891761996,"sku":"2561235_6953","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":55918891794764,"sku":"2561235_4011","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":55918891827532,"sku":"2561235_4012","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":55918891860300,"sku":"2561235_4013","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":55918891893068,"sku":"2561235_4014","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":55918891925836,"sku":"2561235_4015","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":55918891958604,"sku":"2561235_5294","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-heather-front-6914c83b1de10.jpg?v=1762969695"},{"product_id":"hels-monogram-joyride-crossbody-utility-bag","title":"HELS Monogram Drip Crossbody Utility Bag","description":"The HELS Monogram Drip Crossbody Utility Bag combines everyday practicality with bold automotive streetwear design. Featuring the signature HELS monogram pattern — inspired by graffiti, nostalgic pop art, and modified car culture — this compact utility bag brings personality to a functional accessory.\u003cbr\u003e\n\u003cbr\u003e\nDesigned for life on the move, the adjustable crossbody strap keeps essentials secure whether you’re heading to car meets, travelling, or navigating daily life. The repeating HELS monogram print creates a distinctive look that reflects the playful, creative side of automotive culture.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS Joyride collection, this bag continues the brand’s independent, made-to-order approach to design — where creativity, car culture, and individuality come together.\u003cbr\u003e\n\u003cbr\u003e\nA utility bag built for movement, creativity, and car culture.\u003cbr\u003e\n\u003cbr\u003e\n• 100% polyester\u003cbr\u003e\n• Bag size: 5.7″ × 7.7″ × 2″ (14.5 cm × 19.5 cm × 5 cm)\u003cbr\u003e\n• Capacity: 0.37 gallons (1.4 l)\u003cbr\u003e\n• Water-resistant and durable\u003cbr\u003e\n• Sturdy fabric with fusible backing to add firmness\u003cbr\u003e\n• Inside and outside pockets\u003cbr\u003e\n• Adjustable strap\u003cbr\u003e\n• Two-way zipper\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"Hels","offers":[{"title":"Default Title","offer_id":56713829220684,"sku":"5253262_19256","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/all-over-print-utility-crossbody-bag-white-back-698e33a050c89.jpg?v=1770927068"},{"product_id":"shitbox-couture-unisex-sweatshirt","title":"Shitbox Couture Unisex Sweatshirt - HELS Car Culture Streetwear Pullover","description":"\u003cp\u003ePart of the Shitbox Couture edit — inspired by the joy of keeping improbable cars alive.\u003cbr\u003eA premium HELS sweatshirt created for the builders, breakers, modifiers and garage-rats who proudly pour couture-level money into their beloved “shitbox” cars. \u003cbr\u003eThis mid-weight unisex crew-neck features bold graffiti-style artwork by Helen Stanley and is built for daily wear, evening meets, road trips and workshop days. Soft durable and made to order, it’s streetwear for the real ones who live the custom-car life.\u003cbr\u003e\u003cbr\u003eFeatures: \u003cbr\u003e\u003cbr\u003e• 50% cotton, 50% polyester\u003cbr\u003e• Pre-shrunk\u003cbr\u003e• Classic fit\u003cbr\u003e• 1x1 athletic rib knit collar with spandex\u003cbr\u003e• Air-jet spun yarn with a soft feel\u003cbr\u003e• Double-needle stitched collar, shoulders, armholes, cuffs, and hem\u003cbr\u003e\u003cbr\u003eThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"Hels","offers":[{"title":"Sport Grey \/ S","offer_id":56945540464972,"sku":"5068993_5514","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Sport Grey \/ M","offer_id":56945540497740,"sku":"5068993_5515","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Sport Grey \/ L","offer_id":56945540530508,"sku":"5068993_5516","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Sport Grey \/ XL","offer_id":56945540563276,"sku":"5068993_5517","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Sport Grey \/ 2XL","offer_id":56945540596044,"sku":"5068993_5518","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Sport Grey \/ 3XL","offer_id":56945540628812,"sku":"5068993_5519","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ S","offer_id":56945540661580,"sku":"5068993_7868","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ M","offer_id":56945540694348,"sku":"5068993_7869","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ L","offer_id":56945540727116,"sku":"5068993_7870","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ XL","offer_id":56945540759884,"sku":"5068993_7871","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ 2XL","offer_id":56945540792652,"sku":"5068993_7872","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Light Pink \/ 3XL","offer_id":56945540825420,"sku":"5068993_7873","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":56945540858188,"sku":"5068993_5426","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":56945540890956,"sku":"5068993_5427","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":56945540923724,"sku":"5068993_5428","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":56945540956492,"sku":"5068993_5429","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":56945540989260,"sku":"5068993_5430","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":56945541022028,"sku":"5068993_5431","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-crew-neck-sweatshirt-white-front-69b046ad7eb8b.jpg?v=1773160128"},{"product_id":"lucky-no-13-black-graphic-unisex-tee","title":"Lucky No. 13 Drip Graphic Black Unisex Tee – Streetwear Racing Inspired T-Shirt by Hels","description":"Part of the Icons collection — inspired by the visual language of custom car culture and motorsport.\u003cbr\u003e\n\u003cbr\u003e\nStand out in the boldest way possible with the Lucky No. 13 Black Graphic Unisex Tee — a signature Hels piece designed for rebels, dreamers, petrolheads and modern streetwear lovers.\u003cbr\u003e\n\u003cbr\u003e\nFeaturing the iconic dripping 13 emblem, clean black-and-white contrast, and Hels sleeve graphics, this tee blends motorsport energy with underground street culture.\u003cbr\u003e\n\u003cbr\u003e\nCrafted from ultra-soft, premium 100% combed ring-spun cotton, it’s made to feel good, look sharp, and last.\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re styling it with denim, layering it under a jacket, or rocking it trackside — this tee makes a statement everywhere.\u003cbr\u003e\n\u003cbr\u003e\nWhy You’ll Love It:\u003cbr\u003e\n\u003cbr\u003e\n✔ Bold drip-style 13 graphic — signature Hels identity\u003cbr\u003e\n✔ Unisex fit — flattering on all body types\u003cbr\u003e\n✔ Premium, soft, breathable cotton\u003cbr\u003e\n✔ Streetwear meets motorsport aesthetic\u003cbr\u003e\n✔ Hels branding on both sleeves for an elevated finish\u003cbr\u003e\n✔ Designed with intention by independent artist Hels\u003cbr\u003e\n\u003cbr\u003e\nMake 13 your lucky number — wear it loud.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cbr\u003e\n","brand":"Hels","offers":[{"title":"S","offer_id":56945711448396,"sku":"6580666_4016","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56945711481164,"sku":"6580666_4017","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56945711513932,"sku":"6580666_4018","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56945711546700,"sku":"6580666_4019","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":56945711579468,"sku":"6580666_4020","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":56945711612236,"sku":"6580666_5295","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7597\/5756\/files\/unisex-staple-t-shirt-black-front-69b04f7c37b8d.jpg?v=1773162389"},{"product_id":"modify-hoon-repeat-tee","title":"Modify Hoon Repeat T-Shirt – Automotive Streetwear by HELS","description":"The Modify Hoon Repeat T-shirt captures the mindset of real car culture – constant upgrades, late nights in the garage and the thrill of the drive.\u003cbr\u003e\n\u003cbr\u003e\nThis automotive streetwear tee features the bold Modify Hoon Repeat graffiti graphic across the back, celebrating the spirit of modifying, driving and pushing builds further. A checkered racing pattern runs down the sleeve, inspired by classic motorsport design, while a minimal HELS logo sits on the front chest for a clean and understated look.\u003cbr\u003e\n\u003cbr\u003e\nPart of the HELS automotive streetwear collection, this T-shirt blends custom car culture with modern streetwear style, making it perfect for car meets, garage sessions, track days or everyday wear.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\n\u003cbr\u003e\n• Large Modify Hoon Repeat back print\u003cbr\u003e\n• Checkered racing sleeve graphic\u003cbr\u003e\n• HELS chest logo\u003cbr\u003e\n• Soft premium cotton T-shirt\u003cbr\u003e\n• Designed for petrolheads and automotive enthusiasts\u003cbr\u003e\n\u003cbr\u003e\nThe Modify Hoon Repeat T-shirt is built for those who live the cycle: modify, hoon, repeat.\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. 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