Introducing The HELS Secret Menu

Not everything I design goes public.

Over the years I’ve had people message asking if I create custom graphics, one-off hoodies, bespoke artwork or merchandise concepts outside of the main HELS collections. Until now, those projects have mostly happened quietly behind the scenes and they’re often my favourite projects. 

So I decided to create the HELS Secret Menu — a new space dedicated to one-off apparel graphics and bespoke merchandise concepts.

Every piece is created individually — whether that’s a custom hoodie graphic, race-team inspired co-ords, event merchandise, a one-off tee design or a completely original wardrobe built from scratch.

The Secret Menu is designed for people who want something unique and designed specifically for them. 

Items can include:
- Hoodies
- Tees
- Track tops
- Bomber jackets
- Tote bags
- Co-ord Outfits
- Capsule wardrobe

A lot of the inspiration behind HELS comes from late-night garage sessions, retro graphics, old tuning culture, motorsport history, analogue nostalgia and the creativity that exists around modified cars — not just the cars themselves.

The Secret Menu gives me a place to push those ideas even further.