About

THE STORY OF HELS

HELS began long before it became a brand.

I’m Helen Stanley—artist, designer, former TV presenter and lifelong car enthusiast. Before the television shows, before social media and before HELS, I was sketching ideas, building cars and documenting the culture that surrounded them.

Years spent in workshops, at race circuits and on road trips shaped how I see the automotive world. Not just as machines, but as stories, memories and the people connected to them.

Today, HELS brings all of those experiences together through original artwork, apparel and bespoke automotive design.

BUILT INDEPENDENTLY

HELS isn’t backed by investors or a big creative agency.

Every illustration, collection, wrap concept and graphic begins in my studio and is designed by me—from the first sketch through to the finished piece.

Working independently means I can create what I genuinely love, without following trends or chasing algorithms. Everything is inspired by real projects, real workshops and the real people who make car culture what it is.

MORE THAN A SHOP

HELS is more than clothing.

Alongside the collections, I create bespoke automotive artwork, vehicle wrap designs, merchandise graphics and creative commissions for enthusiasts, clubs and brands through The Studio.

Whether you’re buying a print, wearing a hoodie or commissioning a one-off design, every piece comes from the same place—a genuine love of car culture.

WHY MADE TO ORDER?

Every HELS product is made to order.

That means no unnecessary stock, less waste and more freedom to create.

Rather than filling shelves with products that might never sell, each piece is produced when you order it. It keeps the brand sustainable, allows me to release new ideas regularly and ensures every purchase directly supports independent creativity.

THANK YOU

Whether you’ve followed my TV work, discovered HELS through social media, met me at a car show or simply stumbled across the website…

Thank you.

This brand exists because people who love cars continue to support independent creators.

I’m glad you’re here.

— Hels x