The HELS Journal is an independent editorial space exploring automotive culture, streetwear, and the icons that shape them. New features added regularly.
News
The Lost Art of Car Magazines: Returning to Analog
There was a time when car magazines were more than media. They were our social networks, search engines and inspiration boards long before those things existed online.
The Lost Art of Car Magazines: Returning to Analog
There was a time when car magazines were more than media. They were our social networks, search engines and inspiration boards long before those things existed online.
Introducing The HELS Secret Menu
A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.
Introducing The HELS Secret Menu
A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.
Freelander Diaries: When Logic Finally Won (Sor...
A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.
Freelander Diaries: When Logic Finally Won (Sor...
A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.
Freelander update — leading with my head (for o...
After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...
Freelander update — leading with my head (for o...
After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...
Finding Freedom in an £800 Freelander
After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...
Finding Freedom in an £800 Freelander
After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...
Finding Joy Through Customising: Junk Journalli...
In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...