The HELS Journal is an independent editorial space exploring automotive culture, streetwear, and the icons that shape them. New features added regularly.

News

Introducing The HELS Secret Menu

Introducing The HELS Secret Menu

A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.

Introducing The HELS Secret Menu

A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.

Freelander Diaries: When Logic Finally Won (Sort Of)

Freelander Diaries: When Logic Finally Won (Sor...

A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.

Freelander Diaries: When Logic Finally Won (Sor...

A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.

Freelander update — leading with my head (for once)

Freelander update — leading with my head (for o...

After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...

Freelander update — leading with my head (for o...

After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...

Finding Freedom in an £800 Freelander

Finding Freedom in an £800 Freelander

After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...

Finding Freedom in an £800 Freelander

After the UK’s roads finally broke my BMW Z3, I had to make an unplanned decision: find a sensible daily driver for under £1,000. What I found, was a 2005...

Finding Joy Through Customising: Junk Journalling Your Car Story

Finding Joy Through Customising: Junk Journalli...

In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...

Finding Joy Through Customising: Junk Journalli...

In a world dominated by screens and constant noise, finding joy can feel harder than ever. For petrolheads, customising has always been about more than metal and mechanics — it’s...

Behind the scenes filming for Goblin Works Garage during a welding shoot.

From TV Workshops to HELS: Lessons from Goblin ...

A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.

From TV Workshops to HELS: Lessons from Goblin ...

A behind-the-scenes reflection on working on Goblin Works Garage, exploring real car culture, creativity, and how those experiences shaped the foundations of HELS.