The HELS Journal is an independent editorial space exploring automotive culture, streetwear, and the icons that shape them. New features added regularly.

News

My Land Rover Saga…

My Land Rover Saga…

This whole saga actually started because of my Z3. The suspension was damaged thanks to the  God-awful UK roads, and I suddenly needed a cheap daily driver on a very...

My Land Rover Saga…

This whole saga actually started because of my Z3. The suspension was damaged thanks to the  God-awful UK roads, and I suddenly needed a cheap daily driver on a very...

Garage Wall Art: How to Make Your Space as Individual as Your Car

Garage Wall Art: How to Make Your Space as Indi...

For years, the standard formula for decorating a garage was pretty predictable. A poster of a supercar. A couple of old metal signs. Maybe a clock with an oil company...

Garage Wall Art: How to Make Your Space as Indi...

For years, the standard formula for decorating a garage was pretty predictable. A poster of a supercar. A couple of old metal signs. Maybe a clock with an oil company...

The Lost Art of Car Magazines: Returning to Analog

The Lost Art of Car Magazines: Returning to Analog

There was a time when car magazines were more than media. They were our social networks, search engines and inspiration boards long before those things existed online.

The Lost Art of Car Magazines: Returning to Analog

There was a time when car magazines were more than media. They were our social networks, search engines and inspiration boards long before those things existed online.

Introducing The HELS Secret Menu

Introducing The HELS Secret Menu

A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.

Introducing The HELS Secret Menu

A new hidden side of HELS. The Secret Menu offers bespoke apparel graphics, one-off merchandise concepts and custom streetwear inspired by car culture, nostalgia and underground design.

Freelander Diaries: When Logic Finally Won (Sort Of)

Freelander Diaries: When Logic Finally Won (Sor...

A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.

Freelander Diaries: When Logic Finally Won (Sor...

A real-world Freelander story — from an £800 Mk1 to a facelift 3-door build, daily life, and the start of a 4x4 journey.

Freelander update — leading with my head (for once)

Freelander update — leading with my head (for o...

After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...

Freelander update — leading with my head (for o...

After a year of daily duty, my Freelander has reached a crossroads. With an MOT fail and repair costs outweighing its value, I'm choosing - for once - to lead...